TikTok, the popular mobile app and app maker, has been a target of criticism in recent months. For one, it is accused of promoting child exploitation. But more recently, the company has been in the spotlight for its influencers. Specifically, some people are calling for TikTok to ban its influencers because of their association with the app. In this article, we will explore why this call for a ban is misguided. First, we will hear from the founder of TikTok about why the app won’t be banning its influencers anytime soon. Then, we will explore the importance of influencer marketing and how it can help brands reach consumers in a unique way. Finally, we will offer some recommendations on how you can build an effective influencer program without resorting to banning anyone.

What is TikTok?

TikTok is a mobile app that allows users to record and share short videos with others. It was created by Chinese entrepreneur Huwaei Zhang in 2014. TikTok grew rapidly in popularity, with over 200 million active users as of early 2018. In August 2018, Facebook announced that it would be acquiring the app for $2 billion.

Despite its rapid success, TikTok has been controversial due to its content. The app has been criticized for promoting self-harm and suicide, as well as inappropriate behavior among users. In August 2018, following reports of child exploitation on the app, parent company Disney banned TikTok from its children’s platforms including ABC Family and Nickelodeon. However, this ban has not resulted in a decrease in the amount of objectionable content on TikTok.

In June 2019, YouTube announced that it would be deleting all accounts associated with TikTok’s “Create” mode after finding “thousands” of violent videos featuring children being made using the feature.

Why is TikTok Not Banning Its Influencers?

TikTok, a social media app known for its short video clips and emoji-heavy user interface, has come under fire in recent weeks after reports emerged that the company was considering banning its influencers. Founder and CEO of TikTok, Jack Ma, spoke to The New York Times about the decision to not ban its influencers and explained why it would not work.

“We don’t want to do this because we don’t want our stars to be anonymous. We need them to trust us so they will continue filming for us. If weban them, they will just go somewhere else,” said Ma.

Ma’s statement echoes that of other social media platforms who have been struggling with how to handle Influencer marketing – a practice that is seen as potentially damaging by some but has become increasingly important for brands looking for a way to connect with consumers online.

In addition to concerns around star anonymity, Ma also cited concerns about the quality of content produced by TikTok’s influencers if they were banned from the platform. Instead of relying on stars who may only film content for financial gain and without any sense of creative validation or responsibility, Ma believes that TikTok’s influencers should instead be encouraged to create longer form videos that are more creative in nature.


In a recent interview with The New York Times, the founder of TikTok, Evan Spiegel, explained why the company won’t be banning its influencers. He stated that they are “partners” and that they want to help their creators grow. This is in stark contrast to other companies such as Facebook who have been known to ban influencers for violating their terms of service. While TikTok may not be outright banning its influencers just yet, it’s important to keep an eye on how this trend develops in order to make informed decisions about whether or not you should start using influencer marketing for your business.

Why is TikTok not banning its influencers?

TikTok, a mobile app owned by Chinese company Tencent, has come under fire in recent months for its influencer marketing practices. Critics argue that the app is encouraging young people to develop unhealthy lifestyles and reliance on digital cosmetic products.

According to the founder of TikTok, Evan Spiegel, the company will not be banning its influencers because they play an important role in driving user engagement and staying popular. Spiegel explained that creating content that is both entertaining and informative is key to keeping users engaged on TikTok.

In addition to content creation, influencers are also responsible for promoting new features and products on TikTok. Spiegel believes that this type of engagement is essential in keeping users interested in the app. Without influencers, he suggests that users would simply switch to other apps or platforms where they are more likely to find content they enjoy.

What are the consequences of TikTok not banning its influencers?

TikTok, a popular app owned by Facebook, announced that it will not be banning its influencers. This decision comes after backlash from the public and critics who argue that this practice exploits young people. In a statement to The Verge, TikTok’s founder and CEO Evan Spiegel said: “We want to do what is best for our community and continue to support creativity and expression. We believe that our channel partners who are responsible for creating amazing content deserve the opportunity to continue doing so.” Critics argue that TikTok is exploiting young people by paying them to promote the app. However, Spiegel insists that these influencers are not being paid to endorse the app but instead use their popularity for “positive social good”.

While some may hail this decision as a step in the right direction, others contend that TikTok is simply continuing its long-standing tradition of exploiting young people using their fame and popularity. Whatever the case may be, it is clear that there are still many questions remaining regarding how TikTok plans on dealing with its influencers.

What does this mean for the future of TikTok?

TikTok, the popular smartphone app with over 800 million users, announced on October 3 that it will not be banning its influencers. This comes after reports of large companies and celebrities blacklisting TikTok stars in order to stop their endorsements and create a negative image for them.

According to Forbes, TikTok founder and CEO Evan Spiegel believes that this decision could help the app regain its popularity. He claims that the move will show people that the company is not afraid to embrace its influencers and their fans. It will also help to legitimize the influencer community, which has been criticized in the past.

This news comes as a relief to many TikTok stars who have been affected by these bans. For example, Mandy Moore’s endorsement deals with L’Oréal and John Legend’s deal with Gatorade both ended following these reports. These star-studded boycotts caused a negative impact on the app’s reputation and decreased its user base.

However, this decision by TikTok does not mean that all criticisms of influencers are wrong or unjustified. There are valid concerns about how much control these stars actually have over their audiences and whether they are being exploited for commercial gains. In addition, there is a danger that stars may become too privileged and lose touch with their fans.

Overall, this announcement by TikTok shows us that there are still various ways for brands and celebrities to connect with consumers

Why hasn’t it been banned yet?

TikTok, the social media app that has gained a large following for its quick and easy video filming and sharing features, is facing backlash from various government agencies for its allegedly lax safety measures. This week, the app’s founder Evan Spiegel addressed these concerns during an interview with The Atlantic, stating that TikTok is not planning on banning its influencers – a move that could potentially endanger their livelihoods.

Spiegel claims that the app’s creators are in full control of what content is shared by their followers, and that any inappropriate or dangerous videos will be immediately removed. He also insists that the company takes precautions to ensure users are safe, such as requiring verification for accounts containing more than 100,000 followers and tracking down abusers.

While TikTok may not be planning on banning its influencers outright, these assurances don’t seem to have quelled the concerns of many governments worldwide. Australia recently announced plans to introduce stricter rules surrounding social media platforms, including a possible ban on TikTok and other similar apps. While this move may be somewhat short-sighted – given that TikTok boasts nearly half a billion active users – it seems clear that authorities are still worried about the potential dangers posed by this relatively new medium.

What will happen if it is banned?